From the “apocalypse in slow motion” that is Miami, Gean Moreno informs me that the publication accompanying his exhibition Ettore Sottsass and the Social Factory is finally out. The publisher, Prestel, touts the book as a “revelatory collection of essays by leading thinkers in the fields of political theory, economics, the media, design history, and cultural theory”—but, in a kind of lateral dick move, they do not deign to name any of said thinkers. I suppose I must be one of them, as I contributed an essay titled “From the Imaginist Bauhaus to Olivetti: Ettore Sottsass between Proto-Situationism and Post-Fordism.” Sara Cattin provided essential research assistance in Italy, and equally necessary translation services.
I’m not that frequently invited to write substantial monographic texts (and given the time to do it), so I’m very grateful to Gean for making this possible. I have no doubt that this book will be a remarkable resource. Gean is also the editor of the recent-ish Verso volume In the Mind But Not From There: Real Abstraction and Contemporary Art, to which I likewise contributed.
Images: The Elea 9300 computer installed at the Monte dei Paschi bank, early 1960s; model office with Olivetti Synthesis Sistema 45 furniture, Florence 1971 (photo: Gabriele Basilico).
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